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Dead Men Tales: Quiet May

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HeatingHelp
HeatingHelp Administrator Posts: 650
edited March 2022 in THE MAIN WALL


Quiet May

The May Oil Burner Company made an oil burner they called Quiet May during a time when just about everyone in America who had central heating was burning coal. To overcome this obstacle they didn’t just sell an oil burner. They sold intangible things such as better health, a cleaner home, more free time, more family togetherness, peace of mind, convenience, and more living space.

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Comments

  • Paul Pollets
    Paul Pollets Member Posts: 3,658
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    So appropriate with the current trends of focusing on selling at the lowest price and watching the bidding wars for buying a heating system.
  • Jamie Hall
    Jamie Hall Member Posts: 23,536
    edited March 2022
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    It was a good burner, too. Cedric's great grandfather had one, must have been one of the first, installed in 1930. Both it and the boiler -- a huge Weil-McClain -- were still going strong in 1972. Efficiency... well, maybe not. But it just plain worked.

    But the basic point is still valid -- what will it do for and how does it benefit the customer?
    Br. Jamie, osb
    Building superintendent/caretaker, 7200 sq. ft. historic house museum with dependencies in New England
  • Steamhead
    Steamhead Member Posts: 16,940
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    May was located in Baltimore, like Fluid-Heat, General Automatic and maybe some others. Once in a while I still see these names on older controls or emergency-switch plates.
    All Steamed Up, Inc.
    Towson, MD, USA
    Steam, Vapor & Hot-Water Heating Specialists
    Oil & Gas Burner Service
    Consulting
    Erin Holohan Haskell
  • ayetchvacker
    ayetchvacker Member Posts: 63
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    Such a great name! Quiet May... Love it!
    Fixer of things 
    Lead Service Technician
    HVAC/R
    ‘09Moto Guzzi V7
    ‘72CB350
    ’83Porsche944
    LS123
  • DanHolohan
    DanHolohan Member, Moderator, Administrator Posts: 16,551
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    Thanks so much for listening!
    Retired and loving it.
  • reggi
    reggi Member Posts: 522
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    It was a good burner, too. Cedric's great grandfather had one, must have been one of the first, installed in 1930. Both it and the boiler -- a huge Weil-McClain -- were still going strong in 1972. Efficiency... well, maybe not. But it just plain worked. But the basic point is still valid -- what will it do for and how does it benefit the customer?
    The oil embargo ended that ??
    One way to get familiar something you know nothing about is to ask a really smart person a really stupid question
  • Jamie Hall
    Jamie Hall Member Posts: 23,536
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    reggi said:



    It was a good burner, too. Cedric's great grandfather had one, must have been one of the first, installed in 1930. Both it and the boiler -- a huge Weil-McClain -- were still going strong in 1972. Efficiency... well, maybe not. But it just plain worked.

    But the basic point is still valid -- what will it do for and how does it benefit the customer?

    The oil embargo ended that ??

    No -- it gets complicated, but the previous managers to me tried to downsize the heating and put in a smaller boiler. Didn't work. We're back to where it should be... but with a much newer boiler, of course.
    Br. Jamie, osb
    Building superintendent/caretaker, 7200 sq. ft. historic house museum with dependencies in New England
  • Alan Muller
    Alan Muller Member Posts: 31
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    Very interesting. Thank you. Of course, being a gearhead, I got curious about the burner itself and found this: https://archive.org/details/SweetsCatalog1931Vol.D0014. But it seems that they did not have long term success in the business and it would be interesting to know more about that.....
  • cross_skier
    cross_skier Member Posts: 201
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    Nice example of what is now called target customer development and psychographics.  Should be a case study in a Product Marketing class.