If the neighbors can't see it (Dan H.)

John R. Hall

York had a rolling showroom at several college campuses last fall during football game tailgating. I "had" to go see the display while they visited my alma mater -- Michigan State University. It is a neat concept, which is nothing new for York.

DanHolohan

I find

this approach from York fascinating:

Custom Colors and College Logos

Wayco Wayne_2

Very clever

There's an angle I havent considered. Especially the School colors. WW

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Terry_14

seeing red

Over the years I've seen some customers who's whole face was red from non professional work .

This ac logo is neet

Thanks Dan Terry T

Robert O'Brien

If the neighbors can't see it

Then we don't have to pay any attention to it.I'm amazed at how many people will spend more on a refrigerator than a boiler!

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John_19

if they can't see it, why get it?

This is flat-out excellent marketing.

jackchips_2

And why

would that surprise anyone Robert?

Warm house or COLD BEER????

Jack

Bob Sweet

That's the name of the game

Marketing, I think it's great.

hr

So clever

I've been seeing them on TV ads around here also.

I hope the person that came up with that idea gets a nice raise.

hot rod

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John R. Hall

Wall hanging

You can also pop off the panels and hang 'em on your walls during football or basketball season. Neat.

joel_19

york

We've been ayork dealer for 20 years and have sold these units since they came out . They are very nice rattle free and quiet cabinets the best they have had. I haven't sold any logo sides out here pro sports teams like the Sox Pats, and what's left of the geatest basketball dynasty of all the Celtics.

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JoeC

Is it really that bad?

When a heating or refrigeration unit must resort to selling itself on the logos of our colleges and universities (which do not promote our businesses)we need to all wake up dammit. This site has become so "Whatever we can sell, however we can sell it" I've not returned for months. Dan, please take time and give thought to my comments, I'm not selling anything less than 'good business'. That was your idea, when it was a matter of importance. Ban me from this site forever, it'll keep me 'on track' with what really matters, honesty, and cost effective concerns for my customers. Bye Wall....

Rollie Peck_2

Why bother

Dear Why Bother:

Honesty and good value are of course very important attributes of any sales or service organization.
Unfortunately, not all customers base their purchase decisions on those attributes. If providing equipment with optional color panels or other appearance enhancing items helps to get the customer to purchase quality equipment, what's wrong with that?
I serviced IBM equipment for 31 years and thought that customers based their purchase decisions on what was the best machine for the work they needed to do. Wrong!!! Too often their choice was based on what their competitors had or having "the latest and greatest."

Rollie Peck

Homeowner

heatboy

Wish I could get......

.....a Vitodens with a big Yankee logo right on the front!

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JimGPE_23

Pitt

The University of Pittsburgh is conspicuous by its absence....

John_19

funny - i noticed the same thing

maybe they're tight with a competitor? Although I imagine the NCAA was involved in oversight somehow.