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Marketing

John L
John L Member Posts: 118
in THE MAIN WALL
What are you finding to be the most succesful methods of marketing to existing customers and generating leads from other sources.
All ideas, ads, direct mail pieces are welcome

Slan go fhoil

John L.

Comments

  • Mark Eatherton1
    Mark Eatherton1 Member Posts: 2,542
    Free to good home...

    An associate of mine who is retiring soon has donated his whole library of Guerrila Marketing books, by Conrad Levinson to the cause. I promised him I would make sure they found a good, wanting caring home.

    Anyone interested should contact me at my e-mail and I will forward them to you. All he asks is that when you're done you pay them forward.

    Don't forget to change the k to a c on the com on the end of my email address.

    ME
  • John L
    John L Member Posts: 118
    Marketing

    Hi Mark,
    I am new to this forum business, so I dont have your e-mail address. I will certainly take good care of these books and I will pay the forward mailing

    Thanks
    John L
  • Ken_8
    Ken_8 Member Posts: 1,640
    The most successful method?

    Is not marketing learned from books.

    It is exceptional quality of work, which begets referals, which begets more work, which begets more referals, which begets more work...

    Marketing without even a modest referal base is somewhat akin to putting fertilizer on a weed.

    To Learn More About This Professional, Click Here to Visit Their Ad in "Find A Professional"
  • Glen
    Glen Member Posts: 855


    Take a look at Mr Bean's website (found under links to the business I think). Do a little reading, I recommend Emyth Revisted (Gerber) Boom Bust or Echo (Foote)- hire a business coach! Examine why you need to market - increase volume, increase repeat customers, increase Class A repeat customers ... the list is long. Many recommended strategies take more time to implement and follow up than is recovered with new revenues. We have found word of mouth and referrals from others to be our best ally - but that is relative to what we do and how we do it and where we have positioned ourselves in our local market. Your question begs examination of your complete business - which is another learning curve quite different from all the great ideas found here on the Wall.
  • Richard_4
    Richard_4 Member Posts: 40
    markiting

    # 1, satisfied customers, .. also someone to answer the phone from your office staf or good answering service co....Quote prices up front...send xmas cards...leave customers a small gift, a pen,chip clip, etc. with your logo on it...look customers in the eye, be kind...if you are a service company, be a servent.
  • Richard_4
    Richard_4 Member Posts: 40
    markiting

    # 1, satisfied customers, .. also someone to answer the phone from your office staf or good answering service co....Quote prices up front...send xmas cards...leave customers a small gift, a pen,chip clip, etc. with your logo on it...look customers in the eye, be kind...if you are a service company, be a servent.
  • EJW
    EJW Member Posts: 321
    Satisfied Customers

    Your right Richard. My first boss and mentor told me, " A satisfied customer will tell 10 people about us, an unsatisfied customer will tell everyone."


    EJW
  • John Conway
    John Conway Member Posts: 64
    resources

    Granted this post is fairly (dare I say?) off the wall, but I lurk here everyday & have been tempted to mention a resource.

    I'm no hydronics pro; I have owned & managed businesses ('though I'm in the intentionally non-profit world now). My wife is a successful graphic artist/designer/business owner (for more than 25 years). She has subscribed to a publication, Creative Business, for most of that time.

    While it is aimed at her discipline, I find it more broadly applicable to business. Everything from customer relations to referrals to presenting plans to billing efficiency to self promotion to profitability to... You get the point. Ten issues a year, 8 to 12 pages each, probably $150 or so a year. Digestible and deductible.

    I hope this doesn't look like I'm shilling for the guy.

    Mise, le meas
  • John Conway
    John Conway Member Posts: 64
    A bit off the wall....

    I'm a daily lurker. Not a heating guy, but owner/manager of several businesses through the years (now doing INTENTIONALLY non-profit work).

    My wife has owned an advertising/graphics arts business for more than 25 years & has subscribed to a good publication for most of that time.

    Creative Business is a 8 - 12 page newsletter, published 10 times a year. While directed at advertising/graphic arts, it is really just about business. Subject range from profit analysis & financial advice to self promotion & employee management. I think it's broadly applicable. Very little (I can't recall any) info narrowly focussed at the ad business.

    Digestible & deductible. Hope I don't sound like this guy's shill, but I've long thought you pros (& other business people) should check this pub out.

    Mise, le meas

    John
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