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Marketing low price among the rich

John R. Hall
John R. Hall Member Posts: 2,246
My ritual for road trips it to check out the local Yellow Pages' ads for heating & cooling contractors. Today I am in the resort town of Ponte Vedra Beach, Florida (near Jacksonville). The average median income is $114,405 and the new home value is $269,148. One of the most prominent Yellow Pages ad is for a local contractor. The top line in the ad, in bold print is -- "Best Prices in Town."

Unbelievable.

Comments

  • hot_rod
    hot_rod Member Posts: 21,857
    I'll bet he gets

    tons of calls! More so than advertising "highest prices in town" :)

    Probably isn't the lowest priced in town, to be able to afford good yellow page placement :)

    Run a SNAP survey, he may be "the guy" in that area!

    hot rod
    Bob "hot rod" Rohr
    trainer for Caleffi NA
    Living the hydronic dream
  • Best prices in town

    Florida caters to the retiree/fixed income community. A right to work state. Strange place to work. Even stranger place to do heating/AC work in. The target clientell are people like my mother in law. That company is probably a very profitable one.

    To Learn More About This Contractor, Click Here to Visit Their Ad in "Find A Contractor"
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