Radiant Panel Forced Air

Mike T., Swampeast MO

From "Home Owners' Catalog" copyright 1950--just purchased over the weekend. Paragraph below from the post-paid business reply card signed agreement.

"Sent free only to families who plan to spend $8000 or more, exclusive of land, to build or modernize homes for their own occupancy,--within one year and at a location in the thirty-seven states east of the Rocky Mountains"

Interesting book. GOOD general information and an abundance of targeted multi-page advertising.

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Maybe 20% of the advertisers still exist.

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Eerily spooky words from the subject via Waterbury/Waterman.

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TO BE RIGHT, HEATING MUST BE PLANNED

No longer do we build a house and then look for a means of keeping it warm. Engineering skill and just plain common sense have taught us to do just the opposite! Today we take the many factors into consideration that affect the heating of our homes and apply them to our basic building plans. This, the heating system, as an integral part of our home, functions more efficiently, more dependably, and more economically. Better living through better planning--that's what we mean by planned heating.

PLANNED FOR THE TYPE OF HOME YOU HAVE IN MIND

Will your home have two stories? Or will it ramble? Is it going to have a basement? If so, how large? What about picture windows, stair wells, etc.? All these, and more, are factors your qualified heating dealer must take into consideration before you make your choice.

PLANNED FOR THE SIZE OF THE HOME YOU HAVE IN MIND

The selection of a heating system, and of a particular unit, depends largely upon the heating job called for in the years ahead. A poor selection will result in either an overworked unit or one that is out of proportion to what you need. The inevitable outcome is needless expense or less heating satisfaction for the winters to come.

PLANNED FOR THE LOCALITY IN WHICH YOU'LL BUILD

Climate will have to be taken into consideration as it will affect heat loss, length of heating season, and temperature ranges. Moreover, comparative costs of gas, oil and coal are determined by local availability. Your qualified heating dealer can advise you on these points to help you make a wise choice.

PLANNED FOR THE PRICE YOU HAVE IN MIND

The cost of your heating system is almost entirely determined by all the other factors mentioned on this page. Keep in mind that the best advice you have heard is to install a quality unit. Heating is an investment, not a bargain basement item. A quality unit will pay for itself again and again over the years.

PLANNED FOR THE KIND OF HEATING YOU PREFER

Once you have taken all of the above factors into consideration, you are ready to make your choice--TEMPERING IT WITH ANY STRONG PERSONAL PREFERENCES you may have. Remember--you expect to live with your heating system for many years--so make certain it's what you really want! If you have any strong likes or dislikes, talk them over with your qualified heating dealer and your builder. Careful pre-planning can overcome many obstacles. Above all--get the right kind of installation...get the right heating unit...and all the joy and comfort of modern, planned heating will be yours in the many, pleasant years ahead.

PERHAPS YOUR PLANS CALL FOR THE LATEST IN HEATING SYSTEMS

A panel heated home presents an entirely different conception of heating comfort. Because it IS something different, it has become a subject of great controversy whenever heating is discussed. A look at what it is, and how it works will help you to decide for yourself--with the aid of a good heating engineer--whether or not it is suitable for your new home.

WHAT TAKES PLACE IN A PANEL SYSTEM

Warm air is circulated through ducts in floor (as shown in this particular diagram) or in ceiling, giving uniform radiation of heat rays to all objects and occupants in the room. This radiation effect makes possible a feeling of comfort at lower than ordinary temperatures. The state of comfort without obvious heat is the closest approach yet to perfect indoor comfort, the final goal of warm air heating research engineers. However, some people like to feel "extra warm," and sometimes sharp outdoor temperature changes call for additional heat immediately. For these requirements--plusethe advangages of humidified, filtered air and summer circulation--many heating engineers recommend that warm air registers be built into the panel. Direct warm air heating can be introduced into any room simply by opening a register!

Panel heat has proven itself ideal for the slab type or basementless home. Though the adoption of panel heat DOES add to the cost of construction of your home, it provides uniform heat for all parts of the house with an economical fuel consumption.

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This is the CREAM of this book. These words are stated just as perfectly then as now--especially to joist bay heating in ANY form.


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REMEMBER this is introducing FORCED AIR as a radiant panel source.

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Please excuse me for being up WAY too late--I generally WAKE in 2½ hours from now.

Rick Price

old advertising...

is great. I remember Dan H's seminar around the book "Just add H2OH!" he showed us the marketing around the Quiet May oil burner - crued by todays oil burners; but what a way to market a time saving, "clean" burner to the generation who had been used to coal. Today more than ever we need to give our customers enough info. to make good decisions regarding their comfort. The best part of this ad is the "sent free to customers spending at least......" maybe if I added this to my estimate letters, I could seperate the serious folks from the dollar store heat shoppers!! Be point blank...