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From our friends at CIPH (Dan H.)

DanHolohan
DanHolohan Member, Moderator, Administrator Posts: 16,525
The Canadian Hydronics Council (CHC) is poised to expand the hydronics market in Canada to 15% market share over five years—resulting in over $100 million in new business. This gain is a direct result of a new marketing campaign the Council has been working on for the last 18 months.

In 2005, CHC was tasked with finding a solution to an age-old problem that has plagued the industry: flat-lined market share of approximately 5% of the heating sector. Since then, CHC has been working with a marketing firm to explore potential solutions. In June, at the Canadian Institute of Plumbing and Heating’s Annual Business Conference, CHC offered the results of their work. The response was so positive that a National Marketing Forum was held on August 29th to highlight the campaign and discuss potential support by the industry.

“By all accounts, the support for change in our industry has been outstanding,” stated CHC Marketing Committee Chair, John Goshulak (Weil-McLain). “They (the industry) seem very pleased with the solution we have presented and its intended results with respect to market growth,” Goshulak shared.

“The timing couldn’t be better,” explains CHC’s Manager, Jason Bourque. He elaborated, “Our research found that, despite growing revenue in hydronics, the market share of single-detached homes in Canada has been steadily declining since 2003. This came as a surprise to many of us!”

The campaign, designed to target the public, is exactly what other industry associations, including the Milk, Boating and RV industries have done to reverse a trend of declining market share.

The CHC Marketing Committee is working closely with industry to create the appropriate funding mechanism to ensure the success of the program. CHC hopes to have a funding model established by the end of October so that the ad campaign can be developed and rolled out in 2008.

The Canadian Hydronics Council was founded in 1963 as a council within the Canadian Institute of Plumbing and Heating. Its mission is to promote the responsible growth and contribute to the prosperity of the members and their customers in the hydronic heating industry.

For more information, contact:

Jason Bourque

CHC Manager

j.bourque@ciph.com


or


John Goshulak

Vice President, Sales & Marketing, Weil-McLain Canada

CHC Marketing Committee Chair

jgoshulak@weil-mclain.ca
Retired and loving it.

Comments

  • Glad to see,

    at least in my part of Ontario, something`s finally being done. Its like the gloves are off, anybody including GCs or cement finishers install radiant, and no inspectors have any idea what their looking-at!
    Our labour laws explain the diff, but nobody goes by them.
    Perhaps that`s a BIG part of the problem?


    Dave
  • Dobber
    Dobber Member Posts: 91
    Dave

    Couldn't agree more Dave,if you're lucky you'll get an inspector that wants to see an air test but that's about it.Where in Ontario are you.I'm about 45 min. west of KW.

    Dobber
    If you don't have time to do it right, what makes you think you have time to do it over?
  • KW??

    Dobber, my geography is a little rusty, I`m in Brockville, between Kingston & Cornwall.

    Dave
  • Dobber
    Dobber Member Posts: 91
    Kitchener Waterloo

    You should come down to Waterloo in Nov.,Siggy will be giving some courses.For info go to hydronicsolutions.ca.

    Dobber
    If you don't have time to do it right, what makes you think you have time to do it over?
  • Dobber

    Sounds interesting,, but then again everything Siggy teaches is, don`t know if I can get away as things are really picking-up.

    Dave
This discussion has been closed.