In fairness to all, we don't discuss pricing on the Wall. Thanks for your cooperation.
Sigh. I hate this topic...but it's a necessary evil.
We're trying to finally put together a budget for marketing this heating season. Would like to see what does and doesn't work for everybody here. We've tried severals small pieces of advertising, mostly postcards and website related material. Right now, 95% of our leads come from referrals, but we'd really like to increase our random-caller percentage. We are almost completely opposed to "big business advertising" like billboards, TV ads, etc. And we hate shoving coupons down people's throats.
Nobody has to give away their treasured marketing secrets. Just looking for some inspiration. We can't afford to make too many expensive mistakes.