Advertising methods

nicholas bonham-carter

Would anyone here choose a product because of its name being on racing cars?

If that manufacturer were promoting energy efficient heating products, would sponsorship of car racing be the way to get the message out to the customer?

As a local hydronics specialist, would you sponsor a dragster, or tractor pull?

I am just trying to get a handle on various methods of getting the word out about one's product.--NBC

Larry Weingarten

Part of advertising...

... seems to be to get your name out there every way possible.  When your prospective client sees it enough (in theory) they become more comfortable with and likely to buy from you.  A single ad on a car or a blimp isn't likely to make someone who has never heard of you buy your product.  When you surround them with your name, you are more likely to get a call when they need your service.



Just imagine the opposite.  Do nothing to get your name out there and see how dusty your phone gets.  Personally, I've found word of mouth is tops for getting good clients.



So, to answer your questions, no, an ad on a car wouldn't make me call.  But, even if a tractor pull is energy inefficient, if your prospective clients like tractors, that's the place to advertise.



Yours,  Larry

Timco

Advertising

I don't use any myself, but here I would buy banner or signs at the minor-league ballpark before race cars. Different crowd, longer season, more folks with larger homes at the ballpark. Maybe ad space on busses or light rail? Here anyway, the race crowd would be the areas with scorch air and AC, not boilers.