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In fairness to all, we don't discuss pricing on the Wall. Thanks for your cooperation.
From the latest HeatingHelp newsletter:
"Will Apple-crazed people pay more for a thermostat that comes from these folks?"
Based only on the huge marketing/PR effort that Nest has put behind this product, the $249 price ticket will be only a minor problem!
I first heard about this thing on10/28, via two separate emails on the same day.
My response to one of them:
The Nest thermostat (and the company behind it) are classic examples of
the power of good marketing and the huge value of a sprinkling of Apple
Honeywell etc. have been making various types of room thermostats for decades but have never succeeeded in making them sexy, desirable objects. Boring, hard-to-use, confusing, over-specified, not very effective,... The list is long. A few bright guys and gals and a blank sheet of paper headed 'Make it like an I-pod' - job done, wheel re-invented.
The truly amazing thing about this is the price end-users are prepared
to pay. $249!!! For a thermostat! Usual price for a cheap one: $20 or so.
Honeywell probably kicking themselves and firing the marketing and
design teams even as we speak.
There ARE limitations, too. It's only a low-voltage device, although 'wire-compatible' with a number of 'stats widely used on warm-air heating and A/C in North America. Most room-stats in Europe, especially UK carry mains voltage.
We'll have to wait and see whether this product prospers in the long haul, after the initial PR hype and marketing spend have finished.
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